Neapolitan style & Italian craftsmanship

Caruso's Spring 2014 collection.

The Italian country brand proceeds with a confident stride despite its challenging economy to great measure by the work of its designers, tailors and seamstresses. The immaculately dressed Italian male serves as a quasi-ambassador of Italian culture, with Italian design giving the country brand a high dose of creativity and craftsmanship. A brand that fully embodies this spirit is high-end menswear manufacturer Caruso. Succinctly expressed in its tagline of "in menswear do as the Italian," the brand founded in Parma but inspired by stylish men of Naples, focuses on creating detailed suits for leading prestige brands as well as for its own imprint. The family run shop has stylishly managed the ebbs and flows of economic pressures by selling minority equity participation to Umberto Angiolini, a leading financier who shares a vision for safeguarding the highest standards of Italian design. Caruso's latest collection continues the focus on timeless Naples swagger. Its accompanying advertising campaign using mannequins as archetypal characters of Neapolitan street-life reminds us that the brand is confident in its timeless roots and elegance for some humor.

Favolitalia's Umberto Angeloni