Italian style, for kids

La Rinascente's children's autumn fashion campaign.
Italy's iconic La Rinascente department store kicks off the Autumn season in style, in a timeless yet bold way only Romans can do . The children's collection is no exception. And more stylish yet is the campaign presenting this collection. The beautifully art directed campaign showcases elegantly-clad bambini in a playful setting of oversize coloring pencils, erasers, as well as woodcut version of the alphabet. Back to school fashion advertising has never looked this good, and this smart. Here's to a new generation of perfectly-clad Italiani.

The Ideatelier