Fendi's Roma

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Originally launched as fur and leather shop on Via Plebiscito in elegant 1920's Rome, Fendi holds a place of prominence and respect among the world's best heeled. The house's most recent advertising campaign goes back to its Roman roots for creative inspiration, with enfant terrible creative director Karl Lagerfeld personally photographing a campaign that juxtaposes a modern attitude with the city's classic architectural background. "We sought to celebrate the love between Fendi and Rome with a very feminine campaign evoking a chic and modern Roman holiday." says Lagerfeld.