Prada's cinematic style

Prada continues its tradition of standout brand narratives through stellar creative collaborations. This time around the luxury brand teams up with director Wes Anderson. "Castello Cavalcanti," presents us a zany, colorful world with comically surreal touches of Fellini but with Anderson's modernly frenetic sensibility. The story is delivered by a fast talking American racing amateur played by Jason Schwartzman. The script is hypnotic, the colors are delightful, and the Prada branding is merely a subtle hint. A touch of class throughout.

The Ideatelier