The Ideatelier1 Comment

Prada's cinematic style

The Ideatelier1 Comment
Prada's cinematic style

Prada continues its tradition of standout brand narratives through stellar creative collaborations. This time around the luxury brand teams up with director Wes Anderson. "Castello Cavalcanti," presents us a zany, colorful world with comically surreal touches of Fellini but with Anderson's modernly frenetic sensibility. The story is delivered by a fast talking American racing amateur played by Jason Schwartzman. The script is hypnotic, the colors are delightful, and the Prada branding is merely a subtle hint. A touch of class throughout.