The IdeatelierComment

Prada's German Touch

The IdeatelierComment
Prada's German Touch

Miuccia Prada unveiled her 2014 Fall/Winter statement for men and women earlier this year during Milan fashion week. Her direction for both collections signaled a nod to Germany's contemporary art scene. There was an airy austerity with boxy blocks in the forms of jackets and straight lines made sensual with the use of bold colors and see-through materials.

Prada Fall/Winter 2014

The designer herself referred to this dichotomy as an interplay between classy and vulgar, with a sexual tension expressed in the sartorial pairings. When speaking about the collection, Miuccia also references the work of New German Cinema film director Rainer Werner Fassbinder, especially "The Bitter Tears of Petra Von Kant" and its take on fashion and power. This energy was brought to life in both fashion shows, executed in an atmospheric black backdrop with a symphony playing Kurt Will tracks mixed with a modern electronic bed. The collection's advertising campaign, shot by Steven Meisel, is a bit lighter in energy, with models whimsically reacting to the camera. See the campaign as well as both fashion shows below.

The Women's Collection